It is our ultimate goal to see Africa realize successful and comprehensive IP Business strategies for the long-term that hold genuine and substantial income generation for future generations.
We believe strongly that IP Business is a method best learned comprehensively, both in training progression, as well as inclusion of broad ranging but clearly defined and relevant groups. We have organized our training in progressive levels of content and projects as well as consideration of specific audience needs and differences ranging from the Government and ministerial and permanent secretary levels, to stakeholder formation and sector-specific training. In Africa, the sector specific training and audience will be determined based on the results of a screening and scoping study analysis to determine which products are best situated to be successful for Business Positioning, and relevant audiences determined from these studies.
Poverty alleviation is not going to reach Africa via Aid, but rather via the same way western countries moved out of poverty into wealth generation – through business.
Our analysis reveals that African farmers and producers could improve their income by $US 1.4b per annum in just 14 distinctive products studied.
This can be accomplished through IP Business Strategies that have long been familiar to western corporations. Low-income farmers and producers face the challenge of exploitation of their distinctive products, wherein the overwhelming majority of value goes to importers and retailers in final markets with roughly 2-3% return from retail to farmers.
However, direct and fair trade strategies focus on the 2-3% return rather than the 95-98+% in import and retail markets. Greatly improved income is possible via IP ownership along with positioning including import company and supply chain control. We have developed a textbook and full training materials to be made available to the current and future generation. Our work focuses on: 1) Farmers and stakeholders of distinctive products and cultural brands such as the Maasai; 2) Exporters; 3) African and LDC governments including top level Presidents and Prime Ministers and Trade Ministers; 4) International development agencies; and 4) The Future generation with curriculum in development ranging from young entrepreneurs to established businesses.
Our Training achievements:
- Over 1 million low-income farmers and producers have been reached with awareness-raising in IP business concepts.
- IP Business Workshops in 20 developing countries across East and W.Africa and the Caribbean.
- Impact upon women: The majority of African farmers are women in small scale plots. We have enabled women to learn IP and branding, alongside the creation of stakeholder groups and a new business model.
- IP training and stakeholder formation in Uganda with nearly 1,000 women forming a Shea butter Cooperative to own and manage their distinctive brand.
- The Maasai: IP training reached 800,000 Maasai elders; leaders; young people; and Maasai Mamas via training workshops and materials translated into Maa; Swahili; and via in-person; distance; train the trainers; and radio broadcasts to create awareness of the IP value of their iconic brand and how to achieve sustainable revenue.
- IP Business Training to multiple levels ranging from African government leaders such as Trade Ministers to Farmers and Producers with a view toward comprehensive training by doing and implementing IP business strategies.
- Creation of IP business curriculum for 3 levels including farmer/exporters and governments and owners of cultural IP:
o IP tools and implementation: Trademarks; Licensing; Copyrights and Branding.
o IP Market Research manuals to utilize technology and simple tools to better understand their own distinctive products, as well as International Markets
o Workbooks in IP Business Curriculum 101, 202 and 303 with progressive understanding moving from distinctive product analysis; IP ownership; creation of import companies and stakeholder formation and management to Train the Trainers.
o Support and translated visual learning across the spectrum of IP business and stakeholder formation and management
o Curriculum development in IP business for in-country secondary and college level students to learn basics of IP tools, including Distinctiveness and Intangible Value; Trademarks, Licensing, Marketing and Brand concepts; Entrepreneurship and Case studies via interactive games, exercises and feasibility/business plan study. Our view is that the next generation must learn to compete in a global world and develop basic understanding of markets, not only because entrepreneurs are formed at young ages, but also for those who are unable to continue schooling into upper grades and will be involved in trade in some capacity.
Find out more
If you want to find out more about how our training courses can be tailor made for you and the needs of different communities, just fill out the form below and our team will get back to you.