Conservation Stewards Global will transform the livelihoods of millions of low-income people and enable them to undertake conservation actions, protecting the most endangered Key Biodiversity Areas around the world.

 

Conservation Stewards Global (CS Global) was designed in partnership with WWF, with the aim of incentivising farming communities living on or near Key Biodiversity Areas (KBA) to engage with specific conservation practices and objectives.

 

The Problem 

The underlying issues of the terms of trade for both producers and exporters results in extreme imbalances of negotiating power when dealing with importers. Compounding this imbalance, the more remote a community is from a port the less ability they have to compete on commodity price. The impact is to perpetuate extreme poverty and to exacerbate the conservation crisis as communities are forced to invade conservation sites to live. Farmers living on the edge of starvation cannot afford to carry out sustainable production and the result is the destruction of natural wildlife and biodiversity as well as animal trafficking.

Previous approaches to engage low-income producers in conservation and sustainable production have lacked a business method at the core of their solution and therefore haven't reached scale or financial sustainability. We can provide a solution. 


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The Products

CS Global works with producers and export cooperatives living in or near KBA’s that WWF and other conservation organisations have been working hard to protect. The planned eight CS Global product sectors include cocoa, coffee, tea, honey, cashews and essential oils. Through the CS Global brand these products are able to generate significant brand value in the retail market and will be structured and positioned to benefit the producers.

Who we work with 

CS Global works with producers and export cooperatives living in or near KBA’s that WWF and other conservation organisations have been working hard to protect. CS Global is able to work with these low-income stakeholders at scale; with 1.8 billion people living within 10km of Key Biodiversity Areas, we see an addressable market of at least $6 billion globally. 


The incentives

Using our Business Positioning process, the additional income captured from the final retail value will take the form of structured price incentives for producing communities to:

1.     DELIVER HIGHER PRODUCT QUALITY

2.     BECOME ACTIVE CONSERVATION STEWARDS

3.     ADOPT SUSTAINABLE PRODUCTION

4.     ENSURE THEIR PRODUCTION DOES NOT DAMAGE THE KBA IN WHICH THEY LIVE AND FARM

The incentives in turn allow for product development and create a stronger brand to position in retail markets.


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True brand promise

Our branded products will tell the compelling stories of the critical conservation landscapes and the fascinating communities we work with.

91% of global consumers expect companies to act responsibly to address social/environmental issues- CS Global will do just this, providing competitive differentiation through its true social and conservation brand promise. There is already high demand for conservation stewards products through WWF retailers. 

Our approach is a win-win for both producers and consumers; CS Global gives consumers the chance to change lives and take part in conservation.


LARGE SCALE IMPACT

CS Global is a unique opportunity to replicate a tried and tested profitable business model across product sectors.

We are partnering with Oxfam and other major organisations to further replicate this process around the world. 

Through CS Global, gross export income as a share of final retail value can be increased from the current 2-5% to in range of 20%-40%. 

 

Current share of retail value

CS Global target share


Honey

The first product sector will be fine honey, starting with two important KBA sites; in Ethiopia at the source of the blue Nile by Lake Tana, and in Nepal within the Eastern Himalayas Landscape. The biodiversity of the local environments in both Ethiopia and Nepal are abundant with flora and fauna which allows it to produce high-quality honey.

Nepal and Ethiopia face severe challenges including population pressure, wildlife poaching, deforestation and use of chemicals in agriculture. Conservation of these areas is vital however efforts are hampered by wide-spread poverty, limited capacity to manage natural resources and land degradation.

We can provide a financially sustainable solution; local beekeepers will produce 'Conservation Stewards Honey', positioned under a new global conservation retail brand that will incentivise the local beekeepers to conserve the area while improving their standard of living.

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CS Global will also address the conflict between elephants and farmers. Elephants are afraid of being stung by bees so our aim is to place millions of beehives producing honey along the boundaries of elephant corridors. This way, we can ensure that the elephants don’t enter areas where they can be killed for destroying crops or threatening villages.